What is Google AdX?

The origin of Google Ad Exchange can be dated back to DoubleClick Ad Exchange, a company founded in 1996 as an ad server. Later in the year 2008, it was acquired by Google. However, this takeover raised quite a few eyebrows because multiple individuals were concerned about Google’s dominance over online advertising. 

Now let’s come back to Google Adx and decode it. Via Google AdX, publishers can sell their ad inventory to agencies and advertisers using real-time bidding technology (RTB). With the help of an open marketplace where prices & values are set in a real-time auction, the Ad Exchange enables allocation of display ads and ad space resourcefully and effortlessly across the web.

With the help of Google Adx, sellers (publishers) can obtain optimum money for their ad space and acquire access to more advertisers; meanwhile, publishers are able to control who can advertise on their site. Buyers (advertisers) access additional websites and ad space and have optimal control over running their ads.

Here are the AdX Advantages:

⦁ As a publisher, you are allowed to set minimum prices for various ad positions on your site. It can be for unique, branded, or anonymous buyers of your inventory
⦁ Google AdX revenue is higher and gives you access to numerous CPM ad networks, including Google AdSense
⦁ Because of its size and diversity, the Google ad exchange gives publishers more flexibility in how they display ads to their visitors
⦁ Google AdX offers Preferred Deals
⦁ Private auctions permit website owners to have greater control over showcasing which ads on their sites
⦁ Publishers can set various costs for multiple sections of their websites (e.g., sports or news)

How to Get Started with AdX?

If you want to sign up with Google AdX to sell your ad inventory, setting it up can be a bit tricky. A Google representative must manually approve your application since access to the AdX ad exchange is generally reserved for large publishers. Once approved, you will have access to an advanced ad ecosystem with advanced functionality. You can set floor prices on ad units and get access to a broader range of buyers and auction types. If you are a large publisher with a dedicated account manager in Google AdX, you can even negotiate your ad revenue share. If you want to explore more about the most searched comparison, Google AdSense vs. Google Adx, which one is better? Click here and read a detailed article crafted by AdSparc on “What’s better? Google AdX or Google AdSense”
To know more about what Google AdX can bring you, you can book a FREE 15-minute consultation with one of AdSparc’s Google Ad Exchange experts and receive more details about the offering, including our pricing model. 

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